PlattFormAd
INTERACTIVE

The Interactive Marketing team has a single goal that drives them each day: Produce the highest number of high-quality leads for our clients. Is this an easy job? No. Do we produce results? Yes. This is why PlattForm is the agency of choice for clients who are searching for unique and powerful Internet marketing solutions.

We have built our long-standing, professional reputation on consistent, quality leads. Our interactive marketing teams are comprised of professionals who understand why great service is more than just an effective campaign. We understand that great service is a combination of versatile and effective long-term strategies.

We provide a full roster of strategic interactive marketing services. And our unique and diverse lead generation programs provide consistent success for our clients. We are committed to providing the very best results for each client's advertising dollars.

What are the components of our effective interactive marketing strategies?

Are you getting all you can from your interactive marketing agency? Find out why PlattForm can give you more.

The Internet marketing agency needs you

Are you thinking of broadening your interactive marketing career? Then think PlattForm. We open our doors to any professional who understands and knows new ways to capture the attention of the discriminating Netizen. We have openings for people who are searching for an internet marketing career with potential. Writing, development, SEO, affiliate marketing; jobs in this fast-paced and growing field are available with PlattForm Advertising!

Cost-per-lead Programs

PlattForm provides powerful and versatile pay-per-lead programs to help clients hit start numbers they didn't think were possible.

Search4 (Web)

PlattForm has been in the pay-per-lead business for almost 8 years, and we're still leading the way. We pioneered the Web-based pay-per-lead program, which has become as commonplace as TV and newspaper advertising. Why? Because it offers an unparalleled level of demographic targeting while still maintaining a low start cost.

The Guaranteed CPL program at PlattForm is the only program available that blends:

  • Organic lead generation through PlattForm's own network of web sites.
  • Network management services of pay-per-lead programs consisting of over 3,000 affiliates.
  • Effective PPC placement at PlattForm's cost with PlattForm assuming the risk.
  • Management of all other affiliate networks to ensure lead cleansing.
  • Compliance monitoring to protect schools from the unethical and unscrupulous online marketing strategies of others.

    For guaranteed CPL pricing on pay-per-lead programs, contact your PlattForm representative.

    Search Engine Marketing

    PlattForm's search engine marketing specialists stay ahead of our competitors. We realized very early that innovative online marketing strategies would quickly become a necessity. Our search engine marketing (SEM) capability combines multiple online advertising strategies into one. This increases the overall presence and visibility on the Internet for our SEM clients – not to mention their search engine rankings.

    Whether it is paid advertising (PPC), search engine optimization (SEO), or the engagement of social or video network sites, PlattForm's search engine marketing strategies give our clients the most Net visibility for their money.

    Make your web site perform

    Our search engine marketing specialists analyze and interpret multiple streams of data to increase conversion rates and enhance site usability. We test our clients' sites in various environments to ensure that all users are able to view and interact with the site effectively. By analyzing different data metrics, we can help our clients target and improve specific areas of their sites. This, in turn, improves the overall presence of their web site.

    How does PlattForm do it?

    At PlattForm, we know that technology upgrades are spurring the growth of web sites that allow you to turn user feedback into a search engine marketing strategy. When users make comments, add content, blog about site content, submit videos or simply broadcast their opinions, we add the right accompanying services that help search engines find our clients' sites and rank them higher.

    Search engine directories

    With search engine optimization, factors other than what's on a web site are important components to good search engine rankings. Link popularity is one of those important factors.

    Linkbuilding

    Building link popularity is one of the more difficult and time-consuming components of search engine marketing. However, a successful web site marketing plan must include ongoing linkbuilding to help grow link popularity and search engine referrals. PlattForm helps our clients' sites excel through the application of linkbuilding research. We are able to devise strategies that get our clients high-quality and relevant links, reinforcing their credibility on the Web.

    Paid Advertising (PPC)

    The PPC professionals at PlattForm are experts on thorough keyword research – and we build our strategies off that research. We help our clients' campaigns stand out by including the right words in our keyword-rich, relevant content. We know how to attract traffic that converts into leads – at the right price.

    Pay-per-click (PPC) advertising has rapidly become a huge source for lead generation. Unfortunately, schools often get hurt as hundreds of affiliate networks charge the schools for leads as they bid on the schools' names. They use this unscrupulous practice to intercept customers who are specifically looking for the school through paid exposure in other mediums, such as TV or radio. Our search engine marketing specialists can help prevent this activity, as well as develop an ongoing PPC strategy to keep our clients ahead.

    Search Engine Optimization (SEO)

    When it comes to search engine optimization, PlattForm performs. We help our client sites work for and with search engines for better performance and more hits. Search engine optimization services are often the most crucial – but most neglected – aspect of interactive marketing. We make sure our clients' sites get the attention to detail that they need.

    Web Site Management

    PlattForm boosts our clients' performance through our Web Site Management service. By combining the benefits of search engine optimization, social networking and web design all at a set monthly fee, we save our clients time and money. This service leaves our clients the ability to focus on what they do best while we focus on making their online presence consistent, strategic and noticeable.

    Are you a search engine marketing specialist?

    Then PlattForm wants to meet you. Help us capture the attention of the discriminating Netizen. We have openings for people who want to join a progressive search engine marketing team with big ideas and big clients. Find search engine marketing jobs now on our Careers page.

    Career Advisor Live Transfer

    Career Advisor Live Transfer is a calling campaign that generates high-quality, high-converting leads. This service immediately connects our trained admissions reps with our clients' interested Internet leads.

    The best time to talk to prospects is at their highest point of interest. Career Advisor Live Transfer helps PlattForm clients do just that. This is how Career Advisor Live Transfer works:

    • Our predictive dialer calls numbers from our record database. The numbers belong to prospects that expressed interest in continuing education and would be good candidates for continuing education.
    • One of our Career Advisors will help the prospect find a school in his or her area.
    • If there is more than one participating school in the area, the prospect will choose a campus.
    • If the prospect agrees to a live transfer, we will forward the call to an admissions representative.
    • After the transfer, the elected school will receive an email confirmation with all of the prospect's contact information.

    What are the benefits to participating schools? This service includes no set-up fees, no hourly fees and no list acquisition fees. It is a guaranteed cost-per-transfer program, meaning clients only pay for the calls transferred. Best of all – the transferred prospects get to spend valuable time talking with trained admissions representatives!

    Web Design & Development

    As the saying goes, "Quality is never an accident; it is always the result of intelligent efforts." So it goes that quality web site design at PlattForm is never the result of sheer luck. It is a task accomplished by intelligent engineering combined with clear goals.

    PlattForm has built its reputation in web site development by engineering hundreds of effective and attractive school web sites over the last decade. We use our experience by blending the client's branding aspects in the look and feel with the direct-response elements required for quick and specific communication. Our web site development team produces sites that are easy to navigate and quickly move visitors to contacting them.

    Web site design that breaks through

    PlattForm strives to think beyond traditional limitations of web site design. The vast majority of constraints brought about in a web-based environment are due to limits of human interaction with technology. With each new project, our web site development team attempts to break down these barriers to offer users a better experience.

    No one understands the web recruitment needs of the education and military industries like PlattForm. That's what sets our company apart. But what sets our web site design apart from the rest?

    • A wealth of useful information
    • Striking look and feel
    • Optimized content
    • Quick load and response times
    • Excellent cross-referenced information
    • Flexibility, readability and originality
    • High rankings on major search engines

    Join the PlattForm Advertising Web Site Design Team!

    Do you know how to design captivating sites that offer a friendly and unique user experience? Let's talk. We want web site development that captures the attention of the discriminating Netizen. Make a web site that pops, and we're ready to give you props. 

    E-mail Campaigns

    When it comes to email marketing campaigns, PlattForm's approach is on the cutting edge. We know what day of the week is best to drop a campaign. We even know what time of day is best. Down to the very last detail – including how many characters should be in the subject line – we know what makes an email marketing campaign effective.

    How do we do it? We constantly test alternatives and track the results. PlattForm's team knows that the landscape of email marketing is changing, so we make strides to get and keep that edge that will boost “open” and “click-through” rates. The ultimate goal of PlattForm's Email Marketing team is to get each recipient to complete and submit the contact form. And become a lead for our client.

    Let us help you find the right email leads!

    Sometimes the best lead is someone our client already knows. The key to converting them is understanding when to reach out again or when to cut them loose. PlattForm's email marketing specialists are the experts on finding and reviving email leads.

    Email leads are a big part of PlattForm's remarketing campaigns. Our remarketing campaigns help schools better manage their databases with a lower bottom line because they generate starts from old leads. We do this most effectively by using a combination of regenerated email leads, direct mail leads and a contact center with trained admissions service representatives.

    We generate email leads by using 2 campaign methods; O-Cycles are onetime email marketing pieces for open houses or to push a specific program or other special promotions. E-Cycles are monthly or bi-monthly pieces designed to help generate email leads by contacting people who have expressed interest in the past. They may have been direct mail leads, call center prospects or even former students.

    Did you know?

    Using campaigns to generate email leads can be a dangerous marketing tool if you do not understand spam filtering and, more importantly, CAN-SPAM laws. Schools that attempt their own email marketing campaigns are often blocked. Sometimes they are even shut down by their own ISPs (Internet Service Providers). Take the risk out of email marketing by letting the experts at PlattForm do it for you. Our remarketing campaigns can give new life to your old leads!

    Interactive Video Solutions

    People respond to video – it has an impact and an influence. To meet evolving technology needs, PlattForm Advertising offers high-quality video services to our clients. We have integrated our most current video production services into a comprehensive online video technology offering called Interactive Video Solutions (IVS).

    IVS consists of proprietary technology, applications and services that enable our partners to integrate videos throughout their online properties, intranets and applications. The service includes:

    IVS Director is an end-to-end video publishing system that enables users to easily create, manage and distribute video on their web sites. IVS V-mail is a complete web-based video email creation and delivery system, making it easier for users to send out video email to clients and potential customers.

    PlattForm's interactive video provides the perfect option for those interested in real-time video. Our Interactive Video Solutions service offers each of our clients the ability to keep up with current Internet trends and technologies.

    Strategic Partnership

    Let PlattForm help you customize your strategy for maximum efficiency! We can help you market your school in the most effective way possible.

    Our Client Services team will work closely with you to determine the best marketing strategy available. When our award-winning creative teams work together, they can quickly take your market presence to the next level. PlattForm can be your interactive agency of record and drive the strategy behind your overall interactive marketing campaign. We will manage affiliates and vendors for you and make decisions based on the cost-per-start metrics of lead providers.

    Take advantage of PlattForm Advertising's expertise in:

    • Cost-Per-Lead (CPL) Programs
    • Search Engine Marketing
    • Paid Search Management
    • Career Advisor Live Transfer
    • Web Design & Development
    • Web Site Management
    • Email Campaigns
    • Interactive Video Solutions

    Let our Interactive Marketing team make your campaign something extraordinary. We can help you establish your strategic marketing – your way. Contact us to get started now.

    Case Study - Cost-Per-Lead Programs

    Client: Previously on our Search4 network, the client was just moving to full-service.

    Challenge: PlattForm needed to increase the client's lead flow and starts as we built up their traditional media campaigns.

    Action: PlattForm actively recruited new affiliates and optimized the campaign through receiving monthly start information from the client. This was – and still is – done on a day-to-day as well as month-to-month basis to ensure the client would receive maximum quality lead flow.

    Results: Year-over-year, lead flow increased 125%. CPS for active Search4 affiliates is $990.

    Case Study - Search Engine Marketing

    Client: A full-service client with locations in Southern California.

    Challenge: The client wanted PlattForm to help them generate more leads from their web site.

    Action: PlattForm recommended utilizing a comprehensive search engine mMarketing strategy. This strategy combined the usage of SEO with a highly visible paid search marketing campaign.

    Results: By the end of the first 3 months of the comprehensive search engine marketing campaign, the client saw a 25% increase in qualified Internet leads compared to the previous year. We also found that the combined SEM efforts yielded a 70% increase in traffic during the first 3 months, compared to the previous year.

    CASE STUDY – CAREER ADVISOR TRANSFER

    Case Study - Web Design & Development

    Client: A growing client adding new programs and initiatives to their offerings.

    Challenge: The client’s site was outdated in both design and code structure. The current build limited the ability to upgrade as the school continued to grow. The client also noticed that lead generation was beginning to slow due to site usability. PlattForm needed to help them by changing all of that.

    Action: PlattForm concentrated on maintaining the SEO value of the client's old site as well as making the site user-friendly, easy to market for search engines, and easily expandable so the client could add additional features. We updated the site's look to appeal more to the client’s demographic. The site also included video testimonials, quick contact forms and a blog.

    Results: Since the launch of the new site, the traffic-to-lead conversion jumped to 6.6%, resulting in an average of 55 additional leads per month.

    Case Study - E-Mail Campaigns

    Client: A school in Utah.

    Challenge: The client was consistently doing monthly email blasts that were stale. The conversion rate from recirculation list to lead were from .1% to .2%. PlattForm was charged with helping them dramatically boost their conversion rate.

    Action: PlattForm received information including the top reasons why students did not enroll at the school. We created a letter from the DOA focusing on these issues. The email gave a specific date and time for the prospect to meet with the DOA. On the contact form, the prospect was prompted to confirm the appointment or reschedule using the interactive calendar on the form. Also, their contact information was auto-populated on the form, which also asked them to update any changes to their info.

    Results: Conversions of recirculation list to scheduled interview grew to .8%. Some drops were as high as 3.05%. Note: This is not just recirc list to lead, but recirc list to scheduled interview!

    CASE STUDY - INTERACTIVE VIDEO SOLUTION

    Case Study - Strategic Partnership

    Client: A full-service client with multiple campuses in California.

    Challenge: While designing a monthly buy for the school, the PlattForm Media team effectively recommended placement on nearly 90% of the allocated television budget. However, we needed to find the most effective allocation for the remaining budget percentage.

    Action: Rather than spending the client’s remaining budget in less efficient areas, we proposed spending this budget to increase overall lead flow using a pay-per-click campaign in conjunction with the existing SEO program. The PPC campaign directed traffic to a custom-built form, which was tied to the client's web site. This provides additional reliable and direct resources from the school, making this type of PPC campaign perform better.

    Results: This budget generated nearly 15,800 impressions at a click-through rate of 6%, with nearly 950 clicks per month to the school’s site. Using the PPC campaign, the client generated 60-70 leads – far more than the 6-8 leads originally projected from using the budget in television.

    We'd also like to note that this type of campaign delivers an average of 60 to 70 leads per month; the client CPL averages around $20-$24.