Broadcast

In today's multi-media world, correct media placement is essential to effective branding. At PlattForm Advertising, we have the resources and minds to conceptualize, write, produce, shoot and edit media for each client's specific needs. When schools need television commercials, radio spots, lobby videos or training materials, our creative team is ready to produce them entirely in-house.

Video Production

Our award-winning Video Production department includes:

• Award-winning editors
• Award-winning writers and producers
• 8 digital editing suites
• 3 state-of-the-art Panasonic HiDef cameras
• 3 Arri lighting kits
• 1 high-tech sound booth
• 1 fully equipped in-house video studio

PlattForm's unique video production services hold several key advantages. First and foremost: to save our clients money. Using our own equipment reduces expenses, letting us get the lowest possible cost-per-lead. The bottom line? Schools won't find a more cost-effective video production service for original media pieces anywhere. Additionally, our in-house services produce:

• Faster turnaround – With all television production staff on-site, we don't waste time trying to fit into the schedules of outside vendors.
• Full creative control – Every aspect of production, throughout design and development, adheres to a single vision.
• Creative access for clients – Through direct communication with our creative team, the client's vision stays crystal clear.

Radio Commercial Production

When it comes to radio commercial production, it takes more than a distinctive radio voice to reach the target audience. PlattForm produces creative, arresting scripts that get schools noticed!

Our writers know how to connect with listeners on an emotional level. We use the power of radio to create vivid, memorable images in listeners minds. Our clients' target audiences are encouraged, informed and inspired to action when they hear our radio spots.

Media Planning

PlattForm Advertising doesn't just know how to create effective television and radio commercials – we know when and where to place them! PlattForm's team of media planning and buying authorities can back each broadcast campaign. Let PlattForm Advertising put your school's name in the right places!

Print

Do you know how to make the most of your name? Are you getting as many leads as possible from your print creative sources? There are unlimited opportunities for attention-grabbing graphics to catch the eye of a potential student. PlattForm Advertising's print design and production services team knows how to turn opportunities into students for our clients schools.

We can make print messages stand out! Our eye-popping designs demand attention wherever they are placed. You might be able to find them in print mediums like:

• Newspapers
• Magazines
• Billboards
• Brochures
• Posters
• Flyers
• And more!

PlattForm's print design and production services are the first choice for postsecondary schools across the nation. They come to us for compelling and effective creative. Our Print team works to make sure that every campaign we design captures what is unique and absorbing about each school. We pride ourselves on generating distinctive materials that demand attention and response.

Insert Design and Production

Magazine and newspaper inserts have proven to be one of the most effective, low-cost start generators for career schools. They can help a school increase its potential lead count quickly!

Besides placing the school name and logo in publications that we've found most students trust, inserts can be personalized. We can coordinate specialized inserts with web campaigns using individual PIN numbers and quick-respond sites. PlattForm's powerful web presence and efficient call center teams can help make insert campaigns really perform.

Many of our current clients have experienced great success with inserts in daily and employment publications.

Magazine Design and Production

PlattForm Advertising produces the premier resource for news and events influencing the career sector in higher education. Schools can gain more industry presence through Career College Central magazine.

Each quarterly edition of Career College Central magazine provides feature analysis of current trends, interviews with prominent executives, research of important issues facing career schools, and advice from leading industry experts. Featured schools get noticed!

Visit Career College Central online!

Direct Mail

Direct mail advertising is all about accuracy. It affords the opportunity to spend less money, yet provides the advantage of mailing to a more specific demographic. At PlattForm, we leverage both creative flair and broad experience in the education industry for our clients' direct mail jobs.

PlattForm takes pride in making our direct mail advertising personal and powerful. This makes us the agency to turn to for even the most complex marketing insert need. Our direct mail advertising services grab attention of potential leads. And with our sophisticated list selection technology, our clients don't waste time and money on uninterested people.

PlattForm is a direct mail company that delivers

No one likes to get boring, generic mail that doesn't speak to their interests or needs. So we know that prospective students will toss any mail we send that doesn't capture and keep their interest. Our clients deserve more for their money.

That’s exactly why PlattForm researches and analyzes potential leads. That's how we know how to create direct mail advertising that engages and excites people. We combine versatile software solutions, award-winning creative and shrewd placement strategies to help give our clients the edge.

Additionally, we evaluate the results of each step of our direct mail advertising services to ensure we’re delivering a creative campaign of the most cost-effective leads possible.

Take the guesswork out of profitable marketing

In addition to our award-winning creative expertise, PlattForm also uses Claritas PRIZM NE technology, which segments the population based on Zip code.

The science powering the PRIZM technology can identify leads with common interests – like a desire to learn more about a certain school – based on the specific areas in which they live … down to the street. This is something direct mail advertising does that television and radio campaigns simply cannot.

Interactive

We at PlattForm think that our clients deserve a web presence that adequately reflects the impact they’ve had on so many lives. So we've become the experts in helping them establish such a presence.

PlattForm Advertising's Interactive Marketing team can engineer and develop effective, attractive school web sites that help potential students contact schools quickly. We understand how to blend a school's branding aspects in the look and feel students see first. We also incorporate intuitive navigation for easy use and the direct-response elements required for quick and specific communication.

No one understands the recruitment aspects of the education and military industries like PlattForm. Our teams strive to think beyond traditional limitations of web site design and development. So what is it exactly that sets our web site design and development apart from the rest?

• Specifically trained teams of experts
• A wealth of useful information
• Striking look and feel
• Quick server load and response times
• Excellent cross-referenced information
• Flexibility, readability and originality
• Eye-pleasing layout
• High rankings on major search engines

Break through traditional barriers with PlattForm

We know who the potential students are. We know how they search the Internet. We know how to make a school's site attractive to major search engines. We know how to give schools a presence in the vast expanse of cyberspace.

Our Interactive department works meticulously to help our clients stand out from the competition and give their users a better experience. Our expansive Internet marketing careers and a never ending quest for knowledge have brought us to this point. And our Interactive teams know how to break through previous constraints.

PlattForm Advertising employs teams of knowledgeable, creative employees who focus on making each school’s web presence as powerful as possible. When schools work with PlattForm, they know they are backed by a panel of experts.

The Interactive teams at each of our client's disposal include:

• Internet marketing
• Email marketing
• Search engine optimization
• Pay-per-click marketing
• Interactive video solutions
• Web site management
• Affiliate marketing

Jobs in interactive marketing are continually expanding. Are you looking for an interactive marketing career? Check out PlattForm Advertising's careers page for available Internet marketing jobs.

Collateral Development

PlattForm Advertising designs compelling collateral marketing pieces that help former, current and prospective students identify the benefits of a school. We know that the way we represent a school through advertising has a huge impact on how students view its offerings. That’s why marketing materials carrying any of our clients names, logos or official seals are produced with the utmost care.

Consider how important image is to an audience. Now consider how a school's image can affect a prospective student's decision-making process. It's easy to understand how important winning collateral design and development are to overall recruitment efforts.

PlattForm's creative team is able to successfully highlight the specific identity of each school! We collaborate with our clients to design and develop unique and personalized collateral development packages that may include:

• Brochures
• Business cards
• Viewbooks
• Identity systems
• Logos
• Folders
• Billboards
• Posters
• And much more!

Let PlattForm help solidify your image for your target audience. Create specialized collateral to enhance your effective marketing campaign.

Awards

2008 MarCom Awards

Platinum Winner:

• Design “PlattForm Business Cards”
• Brochure Design “Culinary Program – IOT”

Gold Winner:

• Illustration for CCC magazine “Pushing Forward”
• Magazine Photography “Becoming Independent”

Honorable Mention:

• Ad Design “Insight”
• Magazine Design “Career College Central”
• Magazine Layout Design “Sound and Soul” Career College Central

2008 Telly Awards

Silver:

• Books for Kids Foundation; Not-For-Profit
• Career Quiz “Match ‘em Up”; Schools/Colleges/Universities
• NETTTS “Hangar”; Schools/Colleges/Universities
• Career Quiz “Mystery Job”; Set Design
• Career Quiz “Wager”; Set Design

Bronze:

• High-Tech “Harriet”; Use of Animation
• Career Quiz “Mystery Job”; Schools/Colleges/Universities
• Career Quiz “Wager”; Schools/Colleges/Universities
  

2007 Web Marketing Association's Web Awards

Education Standard of Excellence:

• Brightstar Education Group web site
• Institute of Technology web site
• Laurus Technical Institute web site
• Professional Fitness Institute web site

B2B Standard of Excellence:

• PlattForm Higher Education web site

2007 MarCom Awards

Public Relations Category:

• Campaign Proposal – Vatterott College – Wichita

2007 Videographer Awards

Education/College/University Commercials:

• "Rev the Engine," Award of Excellence – WyoTech
• "Eggs," Award of Distinction – FMU
• "Personality," Award of Distinction – PCI
• "High-Tech Harry," Honorable Mention – High-Tech Institute

Creativity/Directing:

• "Race Day," Award of Excellence – ATI
• "Sientirse Bien," Honorable Mention – UEI

Graphics/Design:

• "That's Crazy," Honorable Mention – Banner College
• “Chalkboard," Honorable Mention – Vatterott College

Video Productions/Recruitment:

• "Your Future is Here,” Award of Excellence – Johnson County KS Sheriff's Office

Non-Profit Video Productions:

• "Shape A Dream...Build A Foundation," Award of Distinction – Books for Kids
  

2007 Telly Awards

Bronze:

• "My City"; Videography/Cinematography
• "Race Day"; Videography/Cinematography
• "That's Crazy"; Use of Graphics
• Public Service Announcements for Hope House; Not-For-Profit
• "ER - MAs at Work"; Videography/Cinematography
• "Chalkboard"; Use of Graphics
• "Come to Life"; Schools/Colleges/Universities
• "High-Tech Harry"; Use of Animation
• "16-bit Theater"; Use of Animation

2007 Communicator Awards (International)

Award of Excellence (1st Place):

• "Graduates 1" - Use of Graphics/Design
• "Eggs" - Education/Trade School
• "Shape a Dream..." - Non-Profit<

Award of Distinction (2nd Place):

• "High-Tech Harry" - Use of Special FX/Animation
• "S4College.com trailer" - Streaming Video on Web
• "Sentirse Bien" – Concept
• "PCI Jay Rap" - Education/Trade School
• "Chalkboard" - Use of Graphics/Design
• "Face It - Rachel" - Education/Trade School

Honorable Mention (3rd Place):

• "Imagine America Katrina" - Documentary

2006 MarCom Awards

Public Relations Category:

• Campaign Proposal – Arizona Culinary Institute

2006 Aurora Awards

Platinum Best of Show (1st Place):

• “Gear Up - ATI”; Schools/Training Services
• “Business Card - Duff's”; Use of Graphics/Design

Gold Awards (2nd Place):

• “Bree - FMU”; Schools/Training Services
• “Business Card - Duff's”; Schools/Training Services
• “Bob - FMU”; Writing
• “Rhyme & Reason Campaign - FMU”; Advertising Campaign

2006 Omni Awards (Regional)

Gold Award:

• "ER - MAs at Work”; Cinematography/Videography/Photography; Ross Medical Education Center

Silver Award:

• "Face It – Rachael”; Editing; High-Tech Institute

Bronze Award:

• "Behind Garage Doors”; Commercial category; WyoTech

2006 Videographer Awards

Low Budget:

• “Tantrum,” Award of Excellence for Educational Institution – FMU
• “Tantrum,” Award of Excellence for TV Commercials – FMU

Creativity/Directing:

• “Fuel/Fast Car,” Award of Excellence – AAI/ATI

Graphics/Design:

• “Silhouette Culinary,” Award of Excellence – Institute of Technology
• “That's Crazy,” Honorable Mention – Institute of Technology

Creativity/Art Direction:

• “ER — MAs at Work,” Award of Excellence – SBBC
• “Fuel/Garage,” Honorable Mention – AAI/ATI

Non-Profit Video Productions:

• “No Place Like Home/SAVE Inc.,” Honorable Mention – SAVE Inc.

Creativity/Cinematography:

• “Fuel/Gear Up,” Award of Excellence – AAI/ATI
• “ER — MAs at Work,” Award of Excellence – SBBC
• “No Place Like Home/SAVE Inc.,” Award of Distinction – SAVE Inc.

Creativity/Humor:

• “Tantrum,” Award of Excellence – FMU

Creativity/Writing:

• “Bree,” Award of Distinction – Parks College

Creativity/Editing:

• “No Place Like Home/SAVE Inc.,” Award of Distinction – SAVE Inc.

2006 Telly Awards

Bronze:

• "Gear Up"; Videography
• "Gear Up"; Editing
• "Fast Car"; Editing
• "Numbers Man"; Videography
• "Bloom"; Animation
• "Business Card"; Graphics
• "No Place Like Home" for SAVE Inc.; Not-For-Profit
• "No Place Like Home" for SAVE Inc.; Videography

2005 Omni Awards (Regional)

Silver Award:

• "Evidence We Collect”; FMU

Bronze Award:

• "Tantrum”; Springfield College and many other markets
• "Business Card"; Parks College and other markets
• "Rhyme & Reason"; FMU
• "Bree"; FMU
• "Get the Picture"; FMU
• "Up, Up and Away"; WyoTech
• "Crime Scene"; FMU

2005 Communicator Awards (International)

Award of Excellence (1st Place):

• "Fuel" – Videography
• "Fuel" – Overall Trade School Commercial
• "Silhouette Culinary" – Graphics/Design
• "Tantrum" – Overall Trade School Commercial
• "Tantrum" – Broadcast/Cable/Humor

Award of Distinction (2nd Place):

• "Bob" – Writing
• "Bob" – Editing
• "No Place Like Home" for SAVE Inc. – External Communication/Non-Profit
• "Tantrum" – Low Budget Production under $500

Honorable Mention (3rd Place):

• "Jungle" – Overall Trade School Commercial
• "The Right Path" – Special Effects/Animation

2004 Ernst & Young Entrepreneur of the Year

PlattForm Owner and CEO, Michael Platt, named Ernst & Young Entrepreneur of the Year for Missouri-Kansas in the category of Business Services.

2004 Communicator Awards (International)

Award of Excellence (1st Place):

• "Crime Scene" – FMU
• "Evidence We Collect" – FMU
• "Haunted House" – Pinnacle Career Insitute

2004 Telly Awards

Silver:

• "Ernie's Angels"; National Institute of Technology

Bronze:

• "Bernadette Mills"; FMU
• "Schematics"; National Institute of Technology
• Documentary on how to adjust back focus

2004 25th Anniversary Classic Telly Awards

• Western School of Health and Business Careers Recruitment Video
• Hesser College Recruitment Video
• “Perspective”; Florida Metropolitan University

2004 Silver Microphone Awards (Radio)

• “Gone With Zen”; Southwest Florida College – Institutional/Professional category
• “Game Show”; Southwest Florida College – Best Use of Sound Effects category
• “Soap”; Career Centers of Texas – Institutional/Professional category
• “Star Trek”; AccuTech – Oldie but Goodie category

2004 Videographer Awards

• “Ernie's Angels" – Award of Excellence

2003 Videographer Awards

• “Young and Careerless"; Award of Distinction – Pinnacle Career Institute

2002 Telly Awards

Bronze:

• "Electrify Your World"; CCT
• "Vitally Important"; ATI
• "Silent Movie"; Las Vegas College

2002 Aurora Awards

Gold Awards (2nd Place):

• “Silent Movie”; Las Vegas College
• "Low Goals"; Florida Metropolitan University

2002 The Communicator – Crystal Awards

Award of Excellence (1st Place):

• "See Beyond" – Ohio Institute of Photography & Technology
• "Specific Tools" – Coleman College

Honorable Mention (3rd Place):

• ATI High School Recruitment Video

2002 Web Marketing Association's Web Awards

Education Standard of Excellence:

• PlattForm Interactive web site

Strategic Partnership

Reach potential students on the Internet, over airwaves, in their mailboxes – and even on the highway! PlattForm Advertising is proud to offer a multifaceted approach to attracting potential students. We are the experts on presenting your school in the most effective, encompassing manner possible.

While each element of our creative team is strong individually, we are strongest through a strategic partnership of marketing. By letting our award-winning creative teams work together, you are choosing the most comprehensive branding for your school.

Take advantage of PlattForm Advertising's expertise in:

• Broadcast
• Print
• Direct Mail
• Interactive
• Collateral Development

Each of our creative departments is an important piece to the whole of your marketing campaign. So we recommend an inclusive package of creative services. By omitting even one aspect of marketing, you could be missing out on hundreds of potential starts.

Put your school's name out there – in the right places. Let PlattForm do the work!

When education is the product and start generation is the ultimate goal, PlattForm Advertising is the answer. For schools, it’s important to work with a company that knows how to turn potential students into actual students. As industry leader in career education advertising, PlattForm provides creative design and development that puts our client schools on top.

PlattForm makes it our business to know how each school we represent is changing lives. And we want to get the word out to as many potential students as possible. Our creative team knows how to make it happen!

PlattForm Advertising offers a wide array of award-winning creative services and marketing tactics. Through the expertise of our creative teams, we can help make each school's name a household name. The national and international awards we have won are a testament to our skill and ingenuity. We take campaigns from conception to execution with the expertise of the following creative teams:

• Broadcast
• Print
• Direct Mail
• Interactive
• Collateral Development

When you partner with PlattForm Advertising, you will experience advertising that works for you. We are committed to finding what is unique about your school and helping potential students recognize the benefits. Let PlattForm deliver leads, revenue and exciting creative marketing for your school.

CASE STUDY – BROADCAST

Case Study - Print

Client: A career school that had recently undergone a name change.

Challenge: PlattForm's mission was to help build brand identity in their DMA upon the school's name change.

Action: PlattForm developed a newspaper creative campaign to promote the brand in the market. All creative that ran had a consistent look and feel and promoted the logo and tag line of the new school while focusing on the benefits of an education. A print buy put in place gave the school a consistent presence in many of the major publications in the area. Through communication and planning with the client, PlattForm was able to run in small neighborhood publications to promote struggling campuses.

Results: After an initial ramp-up period, leads are at 136% of plan. We have found a consistent presence that works for lead flow, and we are able to move into promoting more program-specific creative.

CASE STUDY – DIRECT MAIL

Case Study - Interactive

Client: A career school with locations in multiple markets nationwide.

Challenge: The school group was having difficulty working old leads and was struggling to maintain needed lead flow; PlattForm needed to help them in both areas.

Action: PlattForm began by testing o-cycle drops to leads that had inquired within the past year. Once the client saw the initial success, we developed templates in order to make the email marketing creative process quick for the client. Using templates focusing on pushing struggling programs, creating awareness for open houses, and increasing general awareness, we were able to drop to over 12 markets monthly and see success.

Results: We were able to maintain success by using the templates, and we still see consistency of a .3% conversion rate, which is above average. We continue to see responses ranging from 5-40 in quantity, depending on the program and list size. These templates are now an integral part of overall monthly advertising.

Case Study - Collateral Development

Client: A non-school client on the East Coast.

Challenge: The organization on the East Coast needed a booth to take to conferences and events around the country. PlattForm's design team needed to provide solid creative and branding for the client.

Action: The organization was familiar with our work, as they have seen our PlattForm booth at the annual CCA conference. The client specified their needs, and PlattForm provided insight as to which booth frame best suited their needs. We took the specs of the booth and developed the creative for the booth panels based on the client’s likes and dislikes and the overall goal of the booth.

Results: As the booth panels were in the final approval stage, the client then asked PlattForm to develop additional collateral pieces, such as brochures and other promotional products, that all had the same look and feel. The client was very satisfied with the outcome of their booth and all of the collateral pieces. The client now turns to PlattForm for affordable updates to collateral as their needs change, and they still maintain their branded look and feel.

CREATIVE – AWARDS

Case Study - Strategic Partnership

Client: A school group that recently received approval on a highly specialized program.

Challenge: The school group received approval on their new, specialized curriculum quickly. They needed PlattForm to help them begin advertising sooner than they initially anticipated.

Action: PlattForm worked with the school group to develop new television spots. Due to time restrictions, PlattForm used previous B-roll footage, allowing us to create spots as quickly as possible.

Results: The spot produced by PlattForm successfully generated lead flow for this program. In fact, the lead flow so much surpassed the initial projections that the spots had to be removed from rotation for a length of time.