At PlattForm Advertising, we are dedicated to helping schools and businesses achieve their goals. Every day, we strive to find strategies and innovations that will ensure results for each of our clients. And our company empowers its employees with an original way of thinking so they can exceed each client's expectations.
We want our clients to gain leads and convert them into starts! We help them reach their start goals through our email list services. That's right – PlattForm can provide more than the marketing creative for our clients' campaigns. We can identify the right list for email or direct mail drops.
PlattForm provides our clients with postal and email list services that have a proven record of increasing leads – by getting the right message to the right people. We provide comprehensive list services for:
By combining forces with PlattForm Advertising, you will experience advertising that works for you. We are dedicated to finding what is unique about your school and helping potential students recognize the benefits. Let PlattForm deliver leads for your school.
Direct Mail
Direct mail advertising is all about accuracy. It affords clients the opportunity to spend less money while mailing to a more specific demographic. At PlattForm, we leverage both creative flair and our education industry experience for our clients' direct mail jobs.
PlattForm takes pride in making our direct mail advertising powerful by providing top-notch creative direction – and lists that work. This makes us the agency to turn to for even the most complex marketing insert need.
Take the guesswork out of profitable marketing
PlattForm uses Claritas PRIZM NE technology, which segments the population based on Zip code. The science powering the PRIZM technology can identify leads with common interests – like a desire to learn more about a certain school – based on the specific areas in which they live … down to the street. This is something direct mail advertising does that television and radio campaigns simply cannot.
PlattForm is a direct mail company that delivers. Our full range of direct mail list services includes:
- Targeted recommendations based on audience, campaign and goals.
- Aggressively negotiated pricing and net-name arrangements.
- Excellent customer service and follow-up.
- Impeccable research, uncovering new lists to the market, untapped lists, extremely niched lists, and unique list possibilities that competitors have not found.
Additionally, we evaluate the results of each step of our direct mail advertising services to ensure we’re delivering a creative campaign of the most cost-effective leads possible.
E-mail
We deliver billions of email and direct mail leads for clients every month, from thousands of responsive, low-cost email lists. These email lists are perfectly suited for the direct-response marketing needs of schools. Our high purchase volume affords the lowest prices from list owners, and gives us greater leverage to optimize campaigns cost-effectively for our clients.
We offer complete reporting on each email marketing campaign including:
- Delivers
- Opens
- Clicks
- Tracking of action taken
Reports are available immediately after transmission, and around the clock. Acquire more email leads through the lists that work for you. Identify your audience, and PlattForm will deliver the right lists that include the right demographic!
Cooperative Insert Programs
Insert Brokerage
Low-cost, targeted cooperative insert programs provide great exposure at a low cost. Inserts reach direct mail buyers who are loyal to specific products and services. Because mailing costs are shared, insert programs are extremely cost effective. Insert advertisers benefit from the host mailer's powerful brand recognition and reputation in the marketplace.
PlattForm provides complete insert brokerage services, including:
- Identifying the right insert programs for your target audience.
- Creation and production of insert materials.
- Performance analysis and reporting.
- Trafficking of materials.
Insert Management
Insert programs allow non-competitive advertisers to place promotional materials in insert program owners' statements, invoices, merchandising shipments and other customer mailings. This creates a profit center for insert program owners from mailings and shipments that already exist.
Our insert managers provide complete services including:
- Insert management consultation
- Aggressive selling and prospecting techniques
- Creative marketing
- Unique market and partnership opportunities
Database Management
PlattForm's expert marketers provide consultation for postal and email database management services that help our clients increase revenue through their existing databases. The database management program experts can analyze current customer databases and make suggestions on strategies that will increase both database size and revenue potential.
Our database marketing management teams provide:
- Data appending
- Data trending
- ROI analysis
- Targeted segmentation offerings
- Lead generation opportunities
- Database collection
- Marketing campaign analysis and suggestions
Strategic Partnership
At PlattForm Advertising, we want you to get the most out of every marketing dollar spent. And that starts with our unique approach to strategic partnership. When you enlist our services, you can reap major benefits by signing up for the whole package.
Our teams work as a cohesive unit to ensure a top-quality message. Whether you want to generate new leads or get back in contact with old ones, our teams work together effectively to get you the best results.
You can benefit from the group of services, including:
- Direct Mail
- Email
- Cooperative insert programs
- Database management
Each one of our services includes an important element for ensuring your campaign's success. When you take advantage of all of the services, you are setting yourself up for much better results. That's why we recommend a unified marketing approach that incorporates all of these services.
Case Study - Direct Mail
Client: A career training school with multiple locations on the West Coast.
Challenge: PlattForm was hired on to help them overcome their history of difficulty in generating leads for their culinary program.
Action: The selected list for this was a generic list of 18 to 34 year-olds who lived within the area of the school’s current student body. This creative design resembled an article torn from the newspaper. The layout of the copy and corresponding photograph were in the column format found in a newspaper. The photograph is of a chef. Copy focused on a recent award won by the school's culinary program and the reasons behind the win.
Results: The response to this campaign exceeded both client and agency expectations. The client received 46% more leads than projected.
Case Study - E-mail
Client: A small 4-year university in South Carolina.
Challenge: The client wanted PlattForm to produce a direct mail campaign searching for sophomores and juniors in an effort to get them excited about heading to college. They wanted to provide students a variety of response options.
Action: In addition to the brochure direct mail piece, we used a complementary email teaser campaign. Sending an email prior to the mail arriving provided the extra convenience of sending prospective students to a personalized online inquiry form for their replies. The list we purchased included the desired age group with an A to B- GPA who were living near the school's Zip code.
Results: So far we have received a response rate of .75% in online responses alone. Responses are still coming in every day.
LISTS – COOPERATIVE INSERT PROGRAMS
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LISTS – DATABASE MANAGEMENT
(Not yet received – coming from VDW)
LISTS – STRATEGIC PARTNERSHIP
(Not yet received – coming from VDW)