May 2007

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Election madness 2007

Submitted by webdesign on Wed, 2007-05-02 09:04

It's that time of year again—time for PlattForm Culture Club elections! We already have our first campaign and smear campaign posters advertised on the break room walls, which means that many more campaign posters are just around the corner.

For those who don't know, PlattForm has a Culture Club to facilitate a fun culture here at PlattForm. They work to make new employees feel welcome, plan fun activities and make sure everyone has a fun work environment. They're part of what makes PlattForm PlattForm.

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Moving day

Submitted by webdesign on Fri, 2007-05-04 15:36

Everything’s moving. Maybe it’s because it finally feels like spring. After tornados in March and freezes in April, May showers are starting to clear and the trees are green again.

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So what really drives SEO leads?

Submitted by webdesign on Wed, 2007-05-09 08:09

SEO is a discipline that leaves people scratching their heads. Clients and Account Executives are pelted with a laundry list of tactics. The one thing that is rarely communicated is what the priorities are. What is really important? What tactics are less important? What’s critical? Rank Fishkin over at SEOmoz has done the research for us and has published his report of the top ranking factors for SEO.

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Good to Go … Good to Do

Submitted by webdesign on Fri, 2007-05-11 11:39

I like being a do-gooder. It’s my way of giving karma a great big hug and having it come back to me tenfold. I know this because, in 2005, our team worked on a piece for a local AIDS hospice ... heartfelt and powerful. The video helped raise over $300,000. Last year, we put together a video for a children’s literacy program ... upbeat and motivating. It’s also closing in on the $300K mark.

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PlattForm University

Submitted by webdesign on Mon, 2007-05-14 15:58

I’m not talking about the training courses Greg Kirsch offers on Thursdays, though they do relate to this blog further down. No, I’m referring instead to the revelation I had mere moments ago.

PlattForm’s like college.

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Making the video

Submitted by webdesign on Mon, 2007-05-21 09:31

At our annual company meeting, we take time to get updates from all the departments at PlattForm to learn what the previous year brought and what lies ahead. Different departments approach the dissemination of information in various ways. Sometimes it’s a PowerPoint slide show. Sometimes it’s a simple lecture.

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Why is my title tag different in the search results?

Submitted by webdesign on Wed, 2007-05-23 09:14

By John M. Weaver

Have you ever noticed a different phrase in place of your title tag in the Google search results? How is that possible? I thought that the title tag is always the clickable link in the search engine results pages (SERPs). It is true that the title tag is supposed to play that roll in the SERPs; however, this is not always the case. Let me take a minute to explain this little SEO mystery that many people are not aware of.

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Greasy – oily machine

Submitted by webdesign on Wed, 2007-05-30 15:20

Talking to people around the office, it always amazes me how much people know about the inner-workings of other departments. A great many of our employees have worked for several completely different departments and performed well in all of them. I would even go as far as to say that our employees' versatility is one of our greatest strengths as a company.