A number of blogs blast PR professionals for making schmoes of themselves. They (meaning all PR people except those of us at PlattForm) manage to do this through every feasible job function a PR person can have. From small, one-person PR operations and charitable organizations to major corporations, it seems there’s no end to the stupidity in the PR profession.
According to Technorati there are currently over 70 million blogs in existence and roughly 15 million of these blogs are active. An active blog just means a blog that is being updated regularly and has some active readers. For any active blog, the most sought after metrics are visits, links and of course, comments. Unfortunately, most of those 15 million active blogs don’t receive many comments or links and end up being buried in the noise of the blogosphere. This article will show you how to give your articles a leg up in the clutter of the blogosphere.
By Alexandra Bachhuber
Some wonder what life as a PlattForm intern is like. Well, I get the luxury of living it. It isn’t glamorous, but being the lowest on the totem pole isn’t that bad. I’ve gotten past the fact that I have a squeaky chair and sit in the middle of the room. Now, I focus on the free food and the amazing things I see everyday.
So one day last week, my dear friend Laura drops a bombshell on me. Seems she’s decided to chuck her writing career to become a milkmaid. Or a farmer in the dell. Or something like that.
Clearly, she’s nuts.
Or is she?
How many people do you know who have decided to throw caution to the wind and start a new gig? I know about 80,002. I’m in the career college industry where people make conscious “do-over” decisions all the time.
Two people. One goal.
No problems, right?
Here are three of the interactions I’ve been in or witnessed today:
by Matt Kluemper
If it seems like Google is taking over the world, well, that is because it is well on its way.
Search and Google – now a worldwide powerhouse – is evolving into the telephone, providing users with search results even if they are miles away from a computer.
I was running some errands last weekend at my second-favorite store, SuperTarget (About which I could devote an entire blog; seriously, I can get a bag of shredded cheddar cheese, windshield wiper fluid, a designer T shirt, and “Reno 911: The Complete Fourth Season” in one place!) when I noticed the back-to-school ads were already starting. I recall being a child and feeling a wave of despair wash over me as the “Back to School Savings!” ads started peppering the Sunday paper.
Web 2.0 has been getting a lot of attention lately. Some are heralding it as the future of the Internet. There are seminars taught on it. There are even some companies requiring it for job applicants. All of the attention doesn't go very far in actually telling us what it is or what it does, though. More confusing still, there's no actual definition anywhere out there, not even from the coiners of the term, that spells out what Web 2.0 is, so you'll find hundreds of different interpretations of it strewn across the Internet. So what is Web 2.0? Inquiring minds want to know.
by Ryan McBee
For those of you who are not in the know, the Proofers are now known exclusively as The ProoFTrooP. The ProoFTrooP was born out of the depths of the grammatical core. Arranged by the mysterious forces of Stet and Syntax, and formed over millions of years of intense heating and cooling, we have risen up from the bowels of the earth to establish a sense of order in an otherwise chaotic PlattForm world.
Did anyone else squeal with glee when The Spice Girls announced their 2007 Reunion Tour? Was I the only one?
Once again, I’m showing my age around here. At the ripe old age of 30-something, I am officially older than 92 percent of my co-workers at PlattForm. I’m older than my boss. I’m older than half of the officers around here. And I’m old enough to be my 19-year-old intern’s, uh, considerably elder brother.