I heart my editor Kevin Kuzma. I really do. He gives advice when warranted and makes suggestions only when absolutely necessary. I borderline cherish him … but only because he’s skillfully mastered the art of the English language. And when I grow up, I want to steal all of his tricks of the trade and use them to my advantage.
Here are some of the latest design trends in the graphic design industry (backed by a little research and my own biased opinions).
By Kevin Jones
As 2008 begins, direct mail doesn’t look to be going anywhere. Currently, fourteen states have tried to pass bills similar to the popular ‘Do Not Call’ Registry. Out of these fourteen, zero passed.
At PlattForm we have a policy that requires each department to blog once a month. I understand why the policy is there, and it's not too much to ask. One post per month from a department isn't asking a lot. You don't want to have a blog that just sits there without ever having new posts on it. The policy is perfectly logical, but is blogging on demand a good policy?
I just spent the day meeting with up-and-coming teen leaders from various high schools around Kansas City. Two things to note: 1) kids are a LOT more business savvy than I was when I was seventeen and 2) several of them called me “sir”. So, it’s official. I’m old.
Last week, I was dragged into a meeting in our sub-freezing Rec Room. On deadline and a bit frazzled, I went in hoping that it would be short and sweet, crossing my fingers that I would not walk away yet another project to complete by 5 pm on Friday!
Have you ever flipped through the pages of a magazine and wondered how much of the publication is really created by the employees, staff writers and producers behind the company name? More than half of the reading seems to be from vendors and other commercial companies battling for effective exposure to a targeted public.
At PlattForm, the magazine writers and producers are a small collective group of mostly volunteers and the work sometimes doubles for press releases sent out also. Quite the idea right there in itself!
At PlattForm, a typical week for me is anything but. If I were hard-pressed to give someone a straight answer about what my job entails, they’d think I was losing my ever-loving mind.