February 2008

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On Demand Blogging

At PlattForm we have a policy that requires each department to blog once a month. I understand why the policy is there, and it's not too much to ask. One post per month from a department isn't asking a lot. You don't want to have a blog that just sits there without ever having new posts on it. The policy is perfectly logical, but is blogging on demand a good policy?

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I Can See Clearly Now …

I just spent the day meeting with up-and-coming teen leaders from various high schools around Kansas City. Two things to note: 1) kids are a LOT more business savvy than I was when I was seventeen and 2) several of them called me “sir”. So, it’s official. I’m old.

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Magazine Advertising

Have you ever flipped through the pages of a magazine and wondered how much of the publication is really created by the employees, staff writers and producers behind the company name? More than half of the reading seems to be from vendors and other commercial companies battling for effective exposure to a targeted public.

At PlattForm, the magazine writers and producers are a small collective group of mostly volunteers and the work sometimes doubles for press releases sent out also. Quite the idea right there in itself!