October 2010

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And Google Smote the Font Limitations, and There was Much Rejoicing

Font usage on the web has always been something of a sore topic for web designers. If you haven’t noticed, there are only really a handful of fonts on the Web. This isn’t because web designers just don’t like other fonts. In fact, quite the opposite is true—web designers want different fonts on the web more than anyone.

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3 Questions You Might Have About Google Instant and SEO

Google recently launched its instant search feature, Google Instant. You may have already noticed some of the changes. In fact, you may be thinking that Google has started reading your mind. The new feature lives up to its name, providing real time search results as you type. It also incorporates Google Suggest, which predicts what you are going to type and serves up the results right then. Google Instant improves search time by about 2 – 5 seconds per search, and basically eliminates the need for your Enter key.

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What’s the hype about sharing enrollment data?

If given the choice, would you make your business operate more efficiently? I hope you said yes. This is exactly the premise of sharing enrollment data with your lead provider. If using their resources advantageously, your lead provider will be able to streamline your campaign by limiting volume from non-converting sources and increasing volume from your highest converters to in turn, make your business more efficient, and hopefully more profitable.

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Gainful Employment

If approved, proposed “Gainful Employment” regulations will have a devastating impact on our economy, unemployment rates, thousands of schools and millions of Americans who deserve a chance to obtain an education, and choices as to which school they attend. Do not allow this regulation to limit opportunities for millions of people who need this lifeline. Share this video with everyone you know who cares about the future of education and the future of our country.

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What’s new with PlattForm Advertising?… PlattForm Partners

Have you heard about PlattForm Advertising updating their affiliate portal from Search4Clicks.com to PlattForm Partners? Yes, you heard me right! No more logging into an orange and black site that could potentially harm one’s eyes. PlattForm Partners offers exciting new tools and features that allow our partners to more accurately track their leads and display their offers in a more user-friendly way. Partners are now able to shop for new campaigns, track lead commissions and find information about the schools they run!

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What Makes a Good Affiliate?

Affiliates come in many similar forms but let’s face it, not all are created equal. What we’ve learned over the years is that there are definitely good and not so good ones out there and it’s our job to continue to find and optimize the good and to eliminate the bad. When we do find “good” affiliates there seems to always be several qualities that stay consistent from business to business. Whether we’re dealing with a large network or a small niche website affiliates that keep these qualities consistent will usually find a way to succeed.

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Mini-Networks

It just stands to reason that a large number of the leads generated come from education-focused sites. These Education “portals” do produce great leads. This is because they offer up an abundant amount of great information about different schools, what programs are offered, and they also allow users to seek out schools that meet their needs.

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Screening process for new partners

People ask us all the time how we vet new lead providers and how can we tell if they will produce quality leads. Well, the truth is that you never know for sure until the leads come in if the quality will be there. But there are many things that can be done up front to separate the good providers from the bad or fraudulent ones. Here’s a list of just some of the tests that we put new affiliates through before deeming them worthy of testing allocation: