February 2011

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Social Marketing: Facebook and Twitter only part of the puzzle

By now it is probably a safe assumption that the Facebook and Twitter logos are almost as recognizable as the “golden arches.” The sheer volume of users to the sites (a combined 690 million according to Mashup) can act as a distraction to social media marketers and business owners alike.

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Snow Day? S’no Way!

As I sit here typing this blog post, I am still in my pajamas and have yet to shower for the day. Sort of like I’ve reverted back to college. This is because a big chunk of the country was recently besieged by a blizzard. A literal blizzard. You may have heard it referred to as the Snowpocalypse, Snowmageddon, the Blizzard of Oz, or people exclaiming sn-OMG! But any way you slice it, we had our first-ever closing of the PlattForm offices, and a number of people remained home for a second day because the plows had yet to make travel to the office accessible.

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New and Improved Career Explorer

Discover a new career that best suits your interests. Train to master the skills for your future. Apply for jobs in your field. If you’re look to discover, train or apply CareerExplorer can help jump start your career! PlattForm has given the site a recent facelift, making it clean and fresh while keeping it user friendly. Several new features and improvements have been made to the site and are highlighted below:

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The Creative Touch

In a business like advertising and marketing, the process of developing cool concepts that translate into actionable solutions for clients isn’t just important, it’s invaluable. So keeping the flow of creative ideas going is vital.

What happens when that essential “faucet of thought” dries up? Or gets stuck? Or, to follow the analogy, grows rusty? A wrenching moment, to be sure! Where’s a good mind-plumber when you need one?

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After the Inbox

For those of us in what is considered “Generation Y,” the Internet has been a part of our lives since a fairly young age. We’ve witnessed the progression of logging online to the nails-on-a-chalkboard sounds of a dial-up modem to connecting almost instantly—anytime, anywhere—via wireless connections on our smartphones.