For transparency’s sake, I am an Army wife of a deployed soldier in Afghanistan who is pursuing his degree using U.S. Army tuition assistance and – later – the original G.I. Bill.
We all know that trying times can lead to innovation, so as conversions continue to decline across the board for new inquiry generation sources, it leaves many people wondering what the next big thing is going to be. Don’t look too far. It could just be that the secret to better conversions and full classrooms could already be sitting on your desk (or hopefully in your database).
For Institute of Technology (IOT), a California-based career college offering career-based education, achieving start goals for this fall looked impossible. With missed starts a real possibility, IOT and PlattForm worked together to determine the best course of action.
With many schools, even the major ones, reporting enrollment drops, no stone was left unturned. Ultimately, it was decided that a rejuvenated remarketing strategy to unconverted leads offered the best chance of meeting immediate and upcoming fall starts.
The federal template complies with HEOA’s requirement. It's simple to use. It's free. All you have to do is add it your school website by the deadline, Oct. 29. But does the federal template meet your school’s needs?
Use this checklist to find out:
It always surprised me—the emotional distaste for remarketing. The distaste comes from the concept of paying again to mail, email or call an old inquiry in order to raise it from the dead. "Lazarus Leads," as I used to call them.
Originally the argument was that admissions reps worked old leads. I referred to that as "The Great Myth" of admissions. Asking reps to work old leads was like asking my kids to do their homework. The main difference being that while my kids were actually watching TV, reps were actually playing Free Cell solitaire.