When you think “annual company meeting,” what comes to my mind? Departmental highlights of wins and struggles for the year? Hours upon hours of dry presentations while sitting in uncomfortable convention room chairs? Maybe even some snoring?
Through my two years at PlattForm, I have learned that we are not your typical company. I can always count on our culture coming through, even at the annual company meeting. This year was no...
Though it has been off the air roughly seven years, Arrested Development hasn’t lost a bit of hype among fans. How have they managed to keep the excitement alive after all this time? Social media. In fact, I would say their followers have become increasingly more engaged with the AD brand – especially since the announcement of the show’s triumphant return exclusively to Netflix this month.
Their secret to social media success isn’t...
Recently, the FCC has made some amendments to the rules about how you can contact potential students under the Telephone Consumer Protection Act. To avoid a hefty fine, here’s what you need to know before they go into effect in October.
Prior express written consent is needed to call cell phones with automated dialing equipment. You’ll also need written consent to call residential numbers with prerecorded solicitation...
We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that next step to enrollment. That’s really where our passion comes from, and that passion is what pushes us to do great work.
We put a lot of ourselves into what we do...
LENEXA, Kan. – (May 15, 2013) – Two nationally recognized voices in education and marketing have been confirmed to present at PlattForm’s InnovateEDU higher education forum, held July 10-12 at Hotel Phillips in Kansas City. Sree Sreenivasan, Columbia University’s Chief Digital Officer, and Dave Slowik, Account Executive on Google’s Education team, will join fellow industry-expert speakers to provide attendees valuable...
LENEXA, Kan. – (May 13, 2013) – PlattForm has been named the fourth-largest search engine marketing agency in the U.S. by Ad Age. This is the first year the agency, a leading full-service marketing and enrollment-solutions provider for the postsecondary education industry, has made Ad Age’s 10 Largest U.S. Search-Marketing Agencies list, which is based on the previous year’s U.S. and worldwide revenue....
Fueled by explosive sales from smartphones and tablets, the market for mobile advertising continues to grow at an incredible pace. This year, mobile advertising spend is expected to reach a staggering $11.4 billion, with no signs of slowing down. However, such rapid growth for mobile has brought a unique set of challenges for advertisers, since until recently the tools to measure the effectiveness of mobile campaigns have struggled to keep...
LENEXA, Kan. – (May 8, 2013) – Expanding its operations internationally, PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities worldwide, has acquired MJD Media Ltd, a United Kingdom-based education marketing company. The purchase allows PlattForm to offer services to MJD’s existing clients and extend its operations to include new institutions of higher...
Ah, the disappointment of logging onto your social media accounts to find no new comments, no new likes and no new shares. You thought that post would surely grab the attention of your online community! Now what?
We know we can’t force our social media followers to share our posts. We can only provide them with good content that they’ll want to share. Here are five types:
LENEXA, Kan. – (May 6, 2013) – Earning recognition as one of the highest-quality workplaces in the Greater Kansas City area, PlattForm has been named one of Ingram’s 2013 Best Companies to Work For. This is the first year PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities, is receiving the honor.
“At PlattForm, culture and employee...