Blog

May 16 2012 - 2:40pm
10 quirky search queries
Looking at search query reports every month (or more) is an important part of refining our PPC campaigns; they allow us to view which keywords are producing irrelevant clicks, and then remove keywords that are too broad and/or add negative match keywords – for example, adding “dog” as a negative match to a massage campaign ensures our ads won’t show up when someone searches “dog massage.” (Sounds kind of silly, right? But it happens – keep reading.)
May 14 2012 - 10:24am
PlattForm receives nine Hermes Creative Awards
LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. This year, there were roughly 4,700 entries from the United States and several other countries. PlattForm received:
May 2 2012 - 10:41am
Five tips for creating quality content with SEO
The main goal for any website should be a seamless user experience. But what exactly does that mean? User experience is an all-encompassing phrase – it relies on a variety of factors, from site design and color schemes to layout and site structure. However, one of the most important elements of a website is the content. Great content keeps users on your site and coming back – and it also affects how your site ranks in search engine results.
May 1 2012 - 11:39am
PlattForm named a 2012 Champion of Business by Kansas City Business Journal
LENEXA, Kan. – (May 1, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, has been named one of Kansas City Business Journal’s 2012 Champions of Business. This is the first year PlattForm, a division of Ad Venture Interactive, is receiving the honor. The list honors companies that have set the standard for financial performance, industry leadership and community involvement.
Apr 25 2012 - 9:37am
The convergence of media
When I hear people talk about traditional media versus interactive media, in many cases, it’s almost as if they place media on a spectrum – with traditional, “old” network TV and daily newspapers on one end and hip, technologically sophisticated interactive channels on the far opposite end.   But in my opinion, the spectrum is shrinking, and it’s all due to convergence.  For example, CNN and Fox have been using Twitter and Facebook to interact with viewers, and many of the print media channels are also using QR codes and social media outlets.  
Apr 23 2012 - 3:33pm
Cheaper isn't always better
At some point in life, we’ve all gone the “cheaper” route to save a few dollars. And as you’ve probably learned, saving a few bucks doesn’t always produce the best results. Let me tell you about the time I decided to have my friend – who is NOT a stylist, but who has done her own hair before – dye my hair.
Apr 18 2012 - 3:39pm
PPC advertising: why I love my job
When people ask me, “So what do you do?” my answer is often met by blank stares. After all, PPC advertising lacks the sort of wow factor associated with creating slick TV commercials and polished websites or writing engaging content that isn’t limited to 70 characters. In short, explaining the complexities of PPC isn’t the best way to kick off a first date (and believe me, I’ve tried).
Apr 17 2012 - 3:20pm
Kansas City Business Journal Names PlattForm the No. 1 Agency in Kansas City
KANSAS CITY BUSINESS JOURNAL NAMES PLATTFORM THE NO. 1 AGENCY IN KANSAS CITY FOR THE SECOND YEAR LENEXA, Kan. – (April 17, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, was recently named the top ad agency in the Kansas City area by Kansas City Business Journal. Agencies are ranked by gross income generated locally, and PlattForm has received the No. 1 title for the second sequential year.
Apr 17 2012 - 11:02am
Planning your budget? Consider remarketing
It’s that time again: budgeting season. Is your school including a remarketing campaign? Surprisingly often, this strategy is overlooked; everyone wants new inquiries, but what about those “Lazarus leads,” as Michael Platt might call them? Sometimes, it just takes a little nudge with an email or call to encourage them to convert. 
Apr 16 2012 - 9:01am
PlattForm receives five AMBIT awards from Kansas City Direct Marketing Association
LENEXA, Kan. – (April 16, 2012) – PlattForm Advertising received five AMBIT awards from Kansas City Direct Marketing Association (KCDMA) for creative campaigns in three different marketing categories.

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