Blog

Feb 21 2012 - 10:27am
Career College Central celebrates five years in print ... and launches a new website!
As a sponsor of Career College Central, we are excited to help celebrate their five-year anniversary in print and even more excited to help them launch their new website, CareerCollegeCentral.com. The new website is impressive, with tons of new features and a more intuitive interface. There are more opportunities for interaction than ever before, which is exactly what our sector needs. Career College Central has come a long way since its beginnings in 2007, and at PlattForm, we are proud and excited to see the growth of the organization, both in print and online.
Feb 20 2012 - 5:32pm
The key to campaign management
Are you confident you are managing your interactive campaigns effectively – I mean, really confident?  If you’re having even a hint of doubt, keep reading.   We all know the Web is constantly changing, and your marketing efforts should continually be evolving with it. To ensure what you are doing is working, you must effectively monitor and measure results. At PlattForm, we believe in making that as easy as possible for our clients so they can more efficiently manage their time.
Feb 20 2012 - 5:26pm
PPC 101: landing page optimization
In pay-per-click marketing, landing page optimization is a key component of a successful campaign.  It is not enough to write compelling ad copy that drives visitors to your landing pages if no one converts into an inquiry.  Think about it – if you are paying for a visitor to come to your website, don’t you want the best chance at talking to that visitor and turning him/her into a student at your school?  
Feb 14 2012 - 4:48pm
Dee Snider, Bill Clinton and the term “for-profit”
The timing made it seem even more surreal. The night before, I’d had drinks at a bar inside the Palazzo hotel and casino with Dee Snider of Twisted Sister. Actually, I did the “drinking” while he finished an iced coffee. At lunch the following day, I sat about 50 feet away from Bill Clinton as he spoke about his activities since leaving the White House, which at that time were reading about breakthroughs in neuroscience and the relief efforts he’d led in South America.
Feb 7 2012 - 11:00am
CCC’s 5th Birthday Party: A Smashing Success
Jan 31 2012 - 2:15pm
Google+ brand pages
Have you noticed that you're seeing fewer and fewer company websites on TV commercials? Now that we’re all so enlightened, companies have started to see other web properties as their bread and butter: social networks. Go ahead; check out some of the latest ads. In many instances, they will point you to their Facebook brand page, not their website. Facebook brands pages have become a fantastic way to give consumers a whole new level of interaction with their favorite brands.
Jan 23 2012 - 5:32pm
Anatomy of a spot: BMC Union Station
Last September, PlattForm produced a standout commercial for Brown Mackie College’s “One” campaign. It broke the mold for educational spots—something we strive to do at PlattForm. To learn from it, we dissect the commercial here with the help of Writer/Director Caleb Brattrud and Senior Creative Editor Scott Reece, the creative duo who created and produced the spot. What was the vision for the commercial? The commercial dramatizes the fact that there are obstacles in life to pursuing education. In the spot, these obstacles are words that are pushed away.
Jan 23 2012 - 4:30pm
2011 review. 2012 outlook
Let’s take a minute and look back at 2011 and the year that was. If there was one word that stands out and was a major area of focus, that one word would be compliance. Many schools added compliance officers and there was a greater focus on transparency.  Here at PlattForm, our compliance team expanded and we added in-house general counsel. In addition, a compliance section was added to our portal, EduAnalytics. By using the portal, clients have access and full transparency to their affiliate landing pages and can participate in conversations around compliance issues. 
Jan 16 2012 - 1:40pm
SOPA/PIPA: What Does This All Mean?
We have been following the Stop Online Piracy Act (SOPA, in the House of Representatives) and the Protect IP Act (PIPA, in the Senate) very closely ever since their inception into Congress months ago.  In recent days, things really heated up and will continue to simmer this week. Several lnternet giants threatented to take their sites down in protest to the bills.  Although it appears that the House of Representatives will end up blocking the SOPA bill, the PIPA bill is still being considered in the Senate.   
Jan 10 2012 - 2:51pm
I’m not a spokesman, but I play one on TV
As Senior Writer/Director here at PlattForm, I spend most of my time behind-the-scenes saying things like, “Action!” and “Cut!”   But in a former life, I spent my time in front of the camera as a local television entertainment reporter.  You name a star, I’ve likely interviewed them.  In the past few years, though, I’ve been bitten by the spokesperson bug.  I’ve had to shill everything from boots to belts to swimsuits to Xmas trees.

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