Blog
Jan 31 2012 - 2:15pm
Have you noticed that you're seeing fewer and fewer company websites on TV commercials? Now that we’re all so enlightened, companies have started to see other web properties as their bread and butter: social networks.
Go ahead; check out some of the latest ads. In many instances, they will point you to their Facebook brand page, not their website. Facebook brands pages have become a fantastic way to give consumers a whole new level of interaction with their favorite brands.
Jan 23 2012 - 5:32pm
Last September, PlattForm produced a standout commercial for Brown Mackie College’s “One” campaign. It broke the mold for educational spots—something we strive to do at PlattForm.
To learn from it, we dissect the commercial here with the help of Writer/Director Caleb Brattrud and Senior Creative Editor Scott Reece, the creative duo who created and produced the spot.
What was the vision for the commercial?
The commercial dramatizes the fact that there are obstacles in life to pursuing education. In the spot, these obstacles are words that are pushed away.
Jan 23 2012 - 4:30pm
Let’s take a minute and look back at 2011 and the year that was. If there was one word that stands out and was a major area of focus, that one word would be compliance. Many schools added compliance officers and there was a greater focus on transparency.
Here at PlattForm, our compliance team expanded and we added in-house general counsel. In addition, a compliance section was added to our portal, EduAnalytics. By using the portal, clients have access and full transparency to their affiliate landing pages and can participate in conversations around compliance issues.
Jan 16 2012 - 1:40pm
We have been following the Stop Online Piracy Act (SOPA, in the House of Representatives) and the Protect IP Act (PIPA, in the Senate) very closely ever since their inception into Congress months ago.
In recent days, things really heated up and will continue to simmer this week. Several lnternet giants threatented to take their sites down in protest to the bills. Although it appears that the House of Representatives will end up blocking the SOPA bill, the PIPA bill is still being considered in the Senate.
Jan 10 2012 - 2:51pm
As Senior Writer/Director here at PlattForm, I spend most of my time behind-the-scenes saying things like, “Action!” and “Cut!”
But in a former life, I spent my time in front of the camera as a local television entertainment reporter. You name a star, I’ve likely interviewed them.
In the past few years, though, I’ve been bitten by the spokesperson bug. I’ve had to shill everything from boots to belts to swimsuits to Xmas trees.
Dec 27 2011 - 3:53pm
Multi-channel consumption
The convergence of direct response television ads with various tracking phone numbers, URLs and even short codes has created a complicated environment for educators. If someone calls a dedicated phone number, it’s very easy to attribute a response. But, it’s not that simple anymore.
Television viewership has grown, in fact, according to Nielsen, it is up 22 minutes per month over last year. But people are consuming TV differently. It’s very much consumed as a companion medium.
Dec 20 2011 - 1:14pm
The recently approved XXX domains went live on December 6th, with over 100,000 pornography sites and according to an article on The Higher Ed CIO, many colleges were not prepared.
What does it all mean?
Dec 15 2011 - 5:24pm
PlattForm Advertising held its annual holiday event at the Ritz Charles in Overland Park, Kan., on Dec. 9.
Many PlattForm employees were honored for their contribution to the company that began in the basement of a suburban house and grew to become Kansas City’s No. 1 ad agency.
Three employees were singled out and rewarded for their hard work and dedication: Kris Little was promoted to Vice President of Interactive Marketing, Ashley Lopez was named the overall winner in an employee-based SERVICE award competition, and Erin Cockman was awarded "Unsung Hero."
Dec 12 2011 - 5:36pm
Last week, PlattForm's Tracy Kreikemeier and Leads360's Martin Lind presented, “Inquiry and Enrollment Trends – An in-depth investigation into the impact of new regulations on contact rates and enrollment.”
Click here to download a recording of the webinar and presentation. Or read on for a summary of the webinar’s findings.