Collaboration + Time + Collaboration = Best Final Result

In my career as a designer, I have had the opportunity to design toys, packaging, watches, souvenirs, brochures, posters, websites, business cards, magazines, t-shirts, logos, signs, menus and darn near everything in between.

This year, I was presented with the opportunity to help develop and design the brand identity for the number one advertising agency in Kansas City.

Being part of a collaborative team consisting a few of the best designers and brand communicators in the country has driven me into a personal mission to climb to a higher level of achievement in brand design and message development. This project was an enlightenment for me; an experience that showed me that there is still immense opportunity to learn and grow as a designer and endless trails for me to blaze, even after 15 years in the field.

This type of experience is a brightly burning example of how collaboration, time, more collaboration and allowing the creative process to roll itself out, are, first and foremost, the essential key elements in creating the best final result for any creative development project.

I am very proud of what we created with PlattForm’s new brand identity. I hope that the energy, excitement, passion, and visual and emotional result of this experience shows all who now benefit from it how much can be done, and how far you can go, when collaboration and the creative process are allowed to take precedence.