The New Face of Facebook Pages

Noticed anything different about Facebook recently? If you are the administrator of a Facebook page, you may have seen that it resembles a personal profile. Since early February, admins have been able to preview what their page will look like with the new design and have had the option to switch before the new design automatically changes on March 10.

Here’s an example of what the new pages look like:

Rohit Dhawan, the lead product manager for Facebook Pages, explained the new look to Mashable: “We strongly believe you should have consistent experiences when possible.” So what’s new with Facebook, anyway? Here are a couple of notable updates:

• Custom tabs moved. They are underneath your profile picture now. Companies still have the ability to build out unique and custom pages for their profiles and can now choose which one should be the landing tab. Tab names can also be longer now. This will help avoid the use of the double arrow (») that hides extra tabs. You may have to contend with the “More” button, but everything looks cleaner.

• Interaction with other pages mimics an individual person’s experience. “A page can now use Facebook as if they were an individual with the ability to interact with other pages,” said Dhawan. “It provides interesting content when people are visiting the page.” This means I can log into Facebook as PlattForm Advertising and start commenting and “liking” things on different pages that have “liked” PlattForm Advertising. Due to this, privacy settings on your personal profile come into play. Pages can only comment on the status of users who have their privacy settings set to “everybody.” So if you don’t want PlattForm commenting on your weekend plans, change your settings.

• Pictures are now displayed at the top of your page. Another reflection of personal profiles, this is a great opportunity to showcase your business and even get a little creative with what you want to show. Something to keep in mind is that the standard profile picture size has been reduced from 200 x 600 pixels to 180 x 540 pixels, which means it’s time to get creative! Here are some ways people have put their own touch on their pictures:


• Popular posts stay on your feed. As you get a lot of comments and “likes” on a post, it will stay toward the top of your feed instead of getting buried by new posts. This can help more people see your post as they visit your page.

• Admins are public. A page’s admins, which can be hidden, and their connection to the profile are now displayed on the right-hand side of the profile.

These updates will help give pages more exposure and a higher level of interaction with those connected to them.

The updates don’t stop there. As you and your friends begin to “like” more pages on Facebook with your personal profiles, those “likes” will reflect in Bing’s search queries. Now when you do a Bing search for Weezer, don’t be surprised to see that one of your friends is a fan of Weezer, too!