New Ideas From Our Network

In the ever-changing interactive environment, in order to stay ahead of the game, our network is forced to set trends rather than follow them. Our partners have made a recent push to experiment with the following lead generation methods.

A new idea our network has been utilizing are 1-800 numbers. These numbers are unique per source, so calls can be tracked and analyzed by partner. The numbers are displayed in many different ways depending on the look and feel of the partner’s site. Below is an example of a 1-800 number placement on one of our internal websites. Due to historically higher conversions and value, the CPL for 1-800 number leads are higher than web leads. This type of campaign allows for additional volume and improved conversions, due to the lead talking directly to your admissions team. Overall, we have seen initial success with these campaigns because it is a definite call to action.

Flat Rate placements are an opportunity that has been around for quite some time, but is it time to reexamine this opportunity? This is a monthly cost in order to run on a prime position within the site. What’s the risk? This risk is not receiving a guaranteed amount of leads, but in some cases the benefits outweigh the risks. The benefits? You are at a prime placement within the site, you know you are purchasing a percentage share of voice, you’re providing brand recognition and in some cases you are guaranteed a minimum impression threshold. The biggest pro, is the potential to generate a significant amount of leads for just one flat rate, rather than paying for each lead generated as we do with traditional CPL campaigns. Seeking out prime positions and relevant content are ways to maximize results.

Lastly, our network has been utilizing what we call Printerstitials. Printerstitials are a marketing format that is best used for users who are marketing, career opportunities. This is a cost – effective campaign that displays your ad on printed pages of a specific career that the user has selected to print. This is a unique opportunity where you can place your message directly in the target demographics’ hands. Ads are digitally served and targeted, but delivered in print for long – lasting consumer awareness. There is a minimum monthly commitment and specified creative requirements.

If you find yourself interested in any of these opportunities available via our network, please contact your PlattForm representative about pricing today!