Now Showing: SEO in 4D

Have you seen the movie line-ups over the past 6 months? Thanks to James Cameron’s Avatar, every movie is now dubbed with 3-D “prestige.” PlattForm Advertising decided to one-up the movie industry...literally. Exclusively, for PlattForm clients, PF Theatres in association with fast-paced world of the Interactive Department presents…SEO in 4D. Now, I realize the raspy, deep theatre guy voice is lost in translation through text, however the fact remains 4D is here! What is 4D you ask? 4D takes interactive and search marketing to a whole new level by “Delivering Data Driven Decisions.”

Now the drama starts to unfold. The SEO Team produces monthly projects like top conversion analyses, e-commerce analytical reports, competitive analyses, targeted keyword research and detailed monthly reports. However, it can sometimes be difficult for clients to understand where monthly projects are derived. Some companies treat each client with a cookie cutter routine such as project 1-2-3 for Client A and for Client B. So what does PlattForm do differently? The answer is simple, 4D. There are multiple data analytics programs such as Google Analytics, Compete.com, Keyword Eye, Google Keyword Tool and many more. Sound like Portuguese? Let us turn on the subtitles for you. These analytics programs report numbers in forms of percents, ratios and volumes along with various elements of a website’s demographics. This plethora of information is then analyzed for trends, patterns, variations and any other viable information. After data is compiled, the concepts are integrated into monthly projects that give the most value and opportunity to a client, and can enhance their search engine performance.

An example of a routine 4D project would be targeted keyword research. When a client first comes on with PlattForm, the site is analyzed for the most opportunistic pages on the website to target for Search Engine Optimization. Keywords are then researched across multiple tools and software to ensure only the most relevant terms are being targeted. Tools and programs are not the only outlets utilized by the SEO Team. Old fashioned logic and reasoning are used every step of the way. So the next time you visit the silver screen for a 3D experience just remember that PlattForm Advertising’s Search Engine Optimization Team is producing 4D full-length features every month for your viewing pleasure. Check with your local PF sales person today to see if 4D is available in your area.