In pay-per-click marketing, landing page optimization is a key component of a successful campaign. It is not enough to write compelling ad copy that drives visitors to your landing pages if no one converts into an inquiry. Think about it – if you are paying for a visitor to come to your website, don’t you want the best chance at talking to that visitor and turning him/her into a student at your school?
Far too often when taking...
The timing made it seem even more surreal. The night before, I’d had drinks at a bar inside the Palazzo hotel and casino with Dee Snider of Twisted Sister. Actually, I did the “drinking” while he finished an iced coffee. At lunch the following day, I sat about 50 feet away from Bill Clinton as he spoke about his activities since leaving the White House, which at that time were reading about breakthroughs in neuroscience and the relief...
Legend has it that in the bottom of the fifth inning, in the third game of the 1932 World Series, Ruth pointed to a spot above the center of the Wrigley Field fence, and cracked a home run into that exact spot, leading the Yankees to sweep the World Series.
On Friday, February 3, in the third floor break room at PlattForm Advertising, the attack that Charlie Groninger inflicted on the Career College Central 5-year piñata is...
Have you noticed that you're seeing fewer and fewer company websites on TV commercials? Now that we’re all so enlightened, companies have started to see other web properties as their bread and butter: social networks.
Go ahead; check out some of the latest ads. In many instances, they will point you to their Facebook brand page, not their website. Facebook brands pages have become a fantastic way to give consumers a whole new level...
Last September, PlattForm produced a standout commercial for Brown Mackie College’s “One” campaign. It broke the mold for educational spots—something we strive to do at PlattForm.
To learn from it, we dissect the commercial here with the help of Writer/Director Caleb Brattrud and Senior Creative Editor Scott Reece, the creative duo who created and produced the spot.
What was the vision for the commercial?...
Let’s take a minute and look back at 2011 and the year that was. If there was one word that stands out and was a major area of focus, that one word would be compliance. Many schools added compliance officers and there was a greater focus on transparency.
Here at PlattForm, our compliance team expanded and we added in-house general counsel. In addition, a compliance section was added to our portal, EduAnalytics. By using the portal...
We have been following the Stop Online Piracy Act (SOPA, in the House of Representatives) and the Protect IP Act (PIPA, in the Senate) very closely ever since their inception into Congress months ago.
In recent days, things really heated up and will continue to simmer this week. Several lnternet giants threatented to take their sites down in protest to the bills. Although it appears that the House of Representatives will end up...
As Senior Writer/Director here at PlattForm, I spend most of my time behind-the-scenes saying things like, “Action!” and “Cut!”
But in a former life, I spent my time in front of the camera as a local television entertainment reporter. You name a star, I’ve likely interviewed them.
In the past few years, though, I’ve been bitten by the spokesperson bug. I’ve had to shill everything from boots to belts to swimsuits to...
Multi-channel consumption
The convergence of direct response television ads with various tracking phone numbers, URLs and even short codes has created a complicated environment for educators. If someone calls a dedicated phone number, it’s very easy to attribute a response. But, it’s not that simple anymore.
Television viewership has grown, in fact, according to Nielsen, it is up 22 minutes per month over...
The recently approved XXX domains went live on December 6th, with over 100,000 pornography sites and according to an article on The Higher Ed CIO, many colleges were not prepared.
What does it all mean?
The XXX top-level domains were approved by ICANN (The Internet Corporation for Assigned...