We all know that trying times can lead to innovation, so as conversions continue to decline across the board for new inquiry generation sources, it leaves many people wondering what the next big thing is going to be. Don’t look too far. It could just be that the secret to better conversions and full classrooms could already be sitting on your desk (or hopefully in your database).
Remarketing is the process of building...
Celebrity style critic Steven Cojocaru is a fashion maven. He’s also my hero, a self-proclaimed crown prince of clothing.
He was in town for a fundraising event called Fashion’s Night Out – which was started a couple years ago by the one and only Anna Wintour of...
For transparency’s sake, I am an Army wife of a deployed soldier in Afghanistan who is pursuing his degree using U.S. Army tuition assistance and – later – the original G.I. Bill.
Career College Central recently posted part of an Inside Higher Ed article on their site titled, “End of a Military Full Ride...
The recent Iowa straw poll is a reminder that we’re approaching an election year. The airwaves will be populated with commercials for politicians running for office, as well as spots for interest groups.
The stress on advertising comes from both the glut of political ads and the election law that requires radio and TV stations to provide advertising spots to politicians at the lowest rate it has sold to other clients for comparable...
Like it or not, all schools must comply with HEOA’s requirement to have a net price calculator on the school website by October 29th. The calculator determines the true cost of attending the school.
With around two months to go, how are schools dealing with this latest challenge? If the Chinese fire drill that happened earlier this summer with ad disclaimers is any indication, many schools might get caught off guard and rush to...
At a dead-end mall – easily a decade-and-a-half past its last serious Christmas rush – I sat with my colleagues on PlattForm’s Marketing-Communications team Tuesday afternoon in a theater showing art films. In the 1970 and 1980s, this venue presented the original blockbusters but have since come to irrelevance due to their unfortunate attachment to dying malls and the invention of vastly superior home technology.
We’d come to see a...
I get a lot of odd/bizarre/quirky assignments here at PForm. Imagine my surprise when I got a phone call last week from one of our PForm’s VPs: “Hey, Michael … Steve Wilkos is coming in to the agency this Friday. Can you please schmooze him and make him feel welcome since that’s sort of your thing?”
The weird part … that IS sort of my thing.
Unless you’ve been living under a rock, you know that Wilkos is a protégé of...
According to the Wall Street Journal dated July 22, Google+ has added 20 million users in three weeks. What’s all the ruckus? Should Facebook be worried? As education marketers, do we see opportunities?
Let’s start with what Google+ is. It’s really two things. First things first, it’s a +1 button that appears on YouTube videos, Google affiliated web sites, blogs, etc.
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PlattForm Advertising will be an exhibitor and sponsor at the Florida Association of Postsecondary Schools and Colleges (FAPSC) Conference set for August 3-5 in Aventura, Florida, at the Fairmont Turnberry Isle.
The theme of the conference is “Driving Student Success.” As an Accelerator Sponsor of the FAPSC Conference, PlattForm Advertising is uniquely qualified to help career colleges in Florida with their top challenge: student...
There is no question that people are consuming media differently than they did in the past. There are many more options available. Noise has increased, and consumers are being faced with over 3000 messages per day. Technology has also evolved and transformed business models across a variety of different categories, including the education sector. As part of a solid marketing plan, educators need to...