Let me fill you in on a web design secret to guard against bad taste in web sites: Web Pages That Suck. The site takes a look at high-profile (professional) web sites that, for one reason or another, suck. They even have a daily sucker: a new site every day that sucks.
One thing that bears mentioning, though, is that not all of the...
Quality, that is.
I’m about to start work on a brochure. Our Quality Assurance Project Coordinators (yes, it’s a mouthful, but they certainly live up to the big title with their awesome service and attention to detail) picked this particular project to implement an upgraded project management system. With the click of a mouse, our teams can check on the status of a project 24/7. Pretty cool.
It’s just one example of innovations...
By Erin Aldridge
In the Internet marketing industry, buying Internet real estate (domains) is part of the job. And the competition can be just as fierce as home and business real estate.
Many people have come across a domain that is similar to theirs and wonder why someone was able to purchase something so close to their company name, URL or trademark. Here’s some insight for you.
In the...
Talking to people around the office, it always amazes me how much people know about the inner-workings of other departments. A great many of our employees have worked for several completely different departments and performed well in all of them. I would even go as far as to say that our employees' versatility is one of our greatest strengths as a company.
When I applied at PlattForm, I was originally trying for a position in Proofing...
By Rick Kitchell
How do you get someone to open a piece of mail? We all get a ton of junk mail every day from credit card companies and video rental places and home remodeling stores. What is it that makes you open something? If it looks official, like it’s from the government, or if it looks like a bill, does that make you open it? What if it has an offer for some useless product or service that you could get...
By John M. Weaver
Have you ever noticed a different phrase in place of your title tag in the Google search results? How is that possible? I thought that the title tag is always the clickable link in the search engine results pages (SERPs). It is true that the title tag is supposed to play that roll in the SERPs; however, this is not always the case. Let me take a minute to explain this little SEO mystery that...
At our annual company meeting, we take time to get updates from all the departments at PlattForm to learn what the previous year brought and what lies ahead. Different departments approach the dissemination of information in various ways. Sometimes it’s a PowerPoint slide show. Sometimes it’s a simple lecture.
Last year, the Media department put on a sketch featuring Tommy Chong, Dog the Bounty Hunter, and Sean Connery facing off with...
“Life is no way to treat an animal.”
Kurt Vonnegut, Jr.
American novelist, 1922-2007
In the spring of 1995, a friend handed me a paperback copy of Kurt Vonnegut’s trippy anti-war novel Slaughter House Five. The cover was torn, the binding weak and the pages jaundiced. I was a sophomore...
I’m not talking about the training courses Greg Kirsch offers on Thursdays, though they do relate to this blog further down. No, I’m referring instead to the revelation I had mere moments ago.
PlattForm’s like college.
I guess it’s kind of fitting, seeing as how that’s who we’re advertising for most of the time, but think about it. Our offices are kind of like dorms. We spend the majority of our time together getting to know...
I like being a do-gooder. It’s my way of giving karma a great big hug and having it come back to me tenfold. I know this because, in 2005, our team worked on a piece for a local AIDS hospice ... heartfelt and powerful. The video helped raise over $300,000. Last year, we put together a video for a children’s literacy program ... upbeat and motivating. It’s also...