by Nina Rattanapon / Client Services Intern, Summer 2012
I was just sitting at my desk, diligently doing research for our intern project and I saw a notification in the corner of my computer screen that said I received an email from Company Kitchen, our in-house, computerized cafeteria. When purchasing something from Company Kitchen, the prompter asks if you would like a receipt emailed to you and I usually hit "no." I...
by Alex Meisch / Video Production Intern, Summer 2012
The best training one can have is experience. But experience is a very broad term, so let's talk about the experience one will receive as a Plattform intern. First, you will find when touring Plattform that there are awards spread throughout the second floor. These awards were won by your very own Plattform employees. They take their jobs very seriously, and win serious...
It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the middle of a busy intersection.
I frantically searched for a solution, and after much struggle (and a few choice words), I somehow managed to get the car off the road...
Americans love their smartphones with a burning, fiery passion. More than half of the country owns one, and these devices are capable of doing some truly remarkable things for us. However, one trick in particular is increasingly becoming a game changer for both advertisers and consumers. This feature involves changing reality, which is less dangerous to the fabric of the universe than it initially sounds.
Augmented reality (AR)...
“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.
I do think that radio can be effective in generating a response. But radio campaigns need to adhere to response-driven rules. Otherwise, they will not be successful in driving cost-efficient inquiries and enrollments.
Here are three...
Facebook, Twitter, YouTube, Pinterest, LinkedIn, Foursquare, Yelp, Instagram … you scared yet?
If so, don’t worry – you’re not alone. It’s a pretty scary social world out there! Just take a look at a friend’s email signature and you’ll likely find any number of social media icons where you too can join in the social media fun. But as a business, “joining in the fun” is not as easy – or as fun – as it sounds.
As you...
In all honesty, it’s fairly easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano and hit a few notes – but without experience or training, hitting random keys isn’t the same as making beautiful music.
Building a strong PPC campaign is like trying to create and perform a symphony: A tremendous amount of hard work, creative thinking and skill goes into...
Here is the truth: It’s relatively easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano without any training and hit a few notes – but that doesn’t mean they would, or should, be making music.
The argument could be made that building a strong PPC campaign is like trying to create and perform a musical arrangement. A tremendous amount of hard work,...
LENEXA, Kan. – (Oct. 22, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, will host an invite-only edu Marketing Summit, held Oct. 24-26 at the InterContinental Kansas City at the Plaza. This is the first year PlattForm, a division of Ad Venture Interactive, has hosted this event.
In order to keep schools at the forefront of...
