Affiliate Marketing
We have been following the Stop Online Piracy Act (SOPA, in the House of Representatives) and the Protect IP Act (PIPA, in the Senate) very closely ever since their inception into Congress months ago.
According to the American Time Use Survey, the average American in 2009 spent close to three of their 16.3 waking hours watching TV.
This is the question. Whether verifying potential inquiries, remarketing non-successful records, or performing quality assurance audits, it seems every vendor now utilizes a call center. But how do we distinguish the good from the bad?
As each holiday season rolls around, the Affiliate Team sends out a card to their vendors; thanking them for their hard work, and to get them in the holiday spirit.
People ask us all the time how we vet new lead providers and how can we tell if they will produce quality leads. Well, the truth is that you never know for sure until the leads come in if the quality will be there.
It just stands to reason that a large number of the leads generated come from education-focused sites. These Education “portals” do produce great leads.
In interactive marketing, strategy is the key to a successful campaign! There are many aspects to be considered in that strategy, and affiliates are one of those factors.
Affiliates come in many similar forms but let’s face it, not all are created equal.
Have you heard about PlattForm Advertising updating their affiliate portal from Search4Clicks.com to PlattForm Partners? Yes, you heard me right! No more logging into an orange and black site that could potentially harm one’s eyes.
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