PPC/PSM
Earlier this year, Google AdWords launched a variation of their age-old broad match type called “session-based broad match.” Although this addition was incorporated into AdWords with very little fanfare, it has recently started to make more enemi
Google continuously tests and enhances search results to fine tune them to the growing number of users.
Back in February, the regulatory commissions in the US and EU approved a merger between Yahoo! and Microsoft, clearing the way for these two companies to form what they have coined a “Search Alliance”.
