Media

Marketplace and special section Advertising in America's most respected publications.

Client: A California-based business and technical school.

Challenge: This client had recently begun offering Massage Therapy and Personal Training programs at one of their campuses. They wanted these programs to get off to a good start and turned to PlattForm to get leads. The client wanted to reach a demographic who would be interested in one or both of the new programs.

Client: A career college in a highly competitive newspaper market, gearing up to change its name.

Challenge: Following a decline in TV and newspaper lead flow, PlattForm needed to help the client find an alternate strategy to build buzz since newspaper advertising was the bulk of their spending.

Client: A California-based business and technical school.

Challenge: This client had recently begun offering Massage Therapy and Personal Training programs at one of their campuses. They wanted these programs to get off to a good start and turned to PlattForm to get leads. The client wanted to reach a demographic who would be interested in one or both of the new programs.

Client: A career school in a large Midwestern market.

Challenge: The school produces highly qualified certified personal trainers through partnerships with the top accredited career colleges worldwide and their affiliation with the most respected nationally accredited PT certification organizations. They have a solid program that needed introduction into the health club industry. PlattForm's mission was to make club owners aware of the school and draw more demand for their grads.

Client: A school with 4 campuses in two California markets.

Challenge: One of the client’s campuses was in an extremely competitive market with one major paper and few alternative publications. Each week, the major newspaper featured more than 10 competing schools. PlattForm needed to make this client stand out from the primary competitor that took up much of the education section with multiple line ads and smaller display ads.

Client: A career school in Texas.

Challenge: During the last 5 months that PlattForm did television advertising for this client, we averaged 130 TV leads per month. After 7 months using their new agency, the client only averaged 90 TV leads per month. As a result, we regained this client’s business and needed to surpass our previous performance.

The key to a better strategy is customization. Let PlattForm help you maximize your impact! We can help you build a better media placement plan.

Our Client Services team will work personally with you to determine your needs as dictated by your budget. When we let our creative and media teams work together, great things happen.

Take advantage of PlattForm Advertising's media expertise in:

Direct mail advertising is all about accuracy. It affords the opportunity to spend less money, yet provides the advantage of mailing to a more specific demographic. At PlattForm, we leverage both creative flair and broad experience in the education industry for our clients' direct mail jobs.

The magazine advertising experts at PlattForm obsessively analyze our clients' markets and messages to get the best magazine advertising rates and positions possible.

Our team works with hundreds of print advertisers, leveraging better buying power to secure our clients much lower magazine advertising rates. It's simply a system of perfection by degrees.