The year is 1999. Al Gore has already invented the Internet. Netscape is the browser of choice. And AOL is flooding mailboxes nationwide with free CDs. In the middle of this technology transition, we heard our calling – a bellowing "ah-ha!" that rang throughout our imaginations. Our vision became clear.
The way people were accessing information was changing, and we needed to change too. So we launched our suite of interactive services, pioneering Internet inquiry generation for the education sector. For the first few years, we spent as much time teaching clients about Internet inquiries as we did refining their marketing plans.
Fast forward to today. The Internet is a way of life and the largest source of inquiries for most of our clients. Our strategies have changed, but the core of who we are remains.
We differentiate ourselves from the rest of the marketplace by developing integrated marketing campaigns that help our clients achieve their goals.
Online schools are different than campus-based; advanced degrees require a different approach than 9-month certificates. Since every school is unique, we create customized solutions to meet your goals and make you smile.
Our technical toolbox includes:
CPI campaigns have become a staple of inquiry generation. Utilizing our proprietary websites, contact center and extensive affiliate network, we help drive high-quality inquiries. Through it all, we live by the most important "T" of all … transparency.
Search Engine Optimization
Just like your drive to work, successful Interactive campaigns start at home. Our team of SEO Specialists are on top of the changing algorithms, designing solutions to help client's skyrocket through the rankings.
Pay Per Click
From protecting your school's brand traffic to driving inquiries for specific programs, pay-per-click (PPC) marketing provides a range of opportunity for schools. Successful PPC campaigns are driven by detailed tracking, precision bid adjustments and constant landing page optimization. Fortunately, our team of Google-certified experts are masters of each of these techniques.
Web Design
Great websites are a blend of art and science. The science is based on our vast experience of knowing how to guide visitors to the information they need in order to submit a request for information. The art comes in communicating the brand and personality of a school through the website.
We think we are pretty good at it, and based on our showcase of awards, other people have taken notice as well.
Social Media
Your students are posting, "liking" and commenting away. Are you an effective contributor to the conversation? We can help you join the conversation on social networks, mapping strategies to enhance recruitment efforts, improve student retention, network with employers and engage the community. Besides, we all need more people to "like" us.
Online Display
Brand building through display ads can be an extremely effective way to target the masses or focus on niche markets of potential students. Through segmentation and research, we help clients define their target market. With the target in mind, we filter through the array of potential placements; after that, our negotiating skills take over to create cost-effective options for clients to build their online presence.
EduAnalytics
Where do you wrap your mind around all the facets of your interactive campaign? We know the perfect spot:
EduAnalytics. Because PlattForm views our clients as partners, we provide full transparency into your campaign's performance. EduAnalytics is an online dashboard that allows you to view leads, CPLs and conversion metrics. You can view reports by campus, campaign, lead source, program and more. And you can easily print executive-quality performance reports in a click!
What puts us at the head of the class for online campaigns is the diligence in setting goals, the effort in execution and the persistence in analysis that we put into each client's campaigns. From generating a few inquiries per month to managing an integrated marketing campaign, we pour our heart and soul into everything we do. Some people call it interactive marketing … we call it tactical technology.
So does interactive sound complicated? Yep, it is. But don't worry. PlattForm's interactive teams are the masters at using data to make the best decisions so that you can spend more time inspiring prospective students.
To view a list of our web properties, please click here.
