John VanFleet’s story starts long before the Interactive team came to be. From his first stint as a media buyer to his reign as Media Director, then VP of Interactive and now CIO, John has been an integral part of PlattForm’s success for over 10 years.
In that decade, John has found that a constant challenge is striking a balance between the day-to-day needs of our clients and employees while still maintaining our competitive advantage. To help combat this, he says, "You have to hire people who are extremely passionate about what they're doing – to the point that they would be doing those things whether we were paying them or not." It also doesn’t hurt that John expects – and gets – the best out of his team members.
Because of this, John has cultivated valuable friendships and an enormous amount of respect from the people he works with. While he certainly enjoys our clients and the immense success of direct-response interactive marketing, he says his motivation – other than his musical influences – is "100% been the people I work with. There are more people than I could possibly count that I respect and care about here at PlattForm."