Resources

Articles

5 Tips for Optimizing your PPC Landing Pages - Landing page optimization is a key component of a successful pay-per click marketing campaign. Here are five tips to ensure your landing pages perform to their fullest potential.

Mobile Stats - The more you read about smart phones and see them everywhere, the more you wonder if you should tailor your marketing to serving the mobile market. The quick answer is YES, but read the article to find out more!

7 Steps to Remarketing - Like any marketing initiative, when you begin planning for a remarketing campaign, taking the time to develop your communication strategy and messaging can mean the difference between success and failure. Follow our seven simple steps below to ensure your campaign’s success!

7 Signs You Need a Website Redesign - With some websites, you can tell they need to be redesigned simply by looking at them. With many school’s sites, the need to redesign is less obvious.


5 Surefire Tips for Website Marketing - Our website marketing experts have developed five surefire tips for optimal website performance and inquiry generation. Read the article to find out more!

Admissions Management Tips From Michael Platt - Make sure your reps know that their salary is not the extent of your investment in them.


How To Defend Yourself With New .xxx Top-Level Domains - The Internet Corporation for Assigned Names and Numbers (ICANN) recently approved the .xxx as the newest top-level internet domain (TLD).


Presentations

New Marketing - COO Mike McHugh presents a concept on new marketing: what is changing, and what you need to do to keep up with the latest innovative trends.


Social Networking - An understanding of social networking goes over the basics of social networking: how to use it, how people are using it currently, and how social networking could change in the future .


Webinars

Building a Village: Integrated Social Media - a deeper look into building your own social network. PlattForm experts talk about the top tools to use, and how to use them best for SEO and for your community.

Website Marketing - It's not just SEO anymore - there are many things you need to be doing to stay at the top, and consistently increase your traffic and inquiries. What's the answer? Website Marketing!

Misrepresentation and 3rd Party Vendors - Attorneys Ed Cramp and Michelle Donovan, of Duane Morris LLP, discuss APSCU’s new guidance document on the Department of Education’s Misrepresentation Rule.

How To Defend Your School’s Defense Against .XXX Domains - Attorney Cheryl Burbach, discusses .XXX domains and the implications for the education sector, other proposed top-level extensions, school trademarking and blogging and intellectual property regulations.

Inquiry and Enrollment Benchmarks - In this webinar, PlattForm presents the results of a benchmark study conducted by Leads360, along with additional insights into the impact of regulations on inquiry generation and enrollment trends.


Podcasts

Winning With Web Design - In our podcast, Winning with Web Design, Joe Mulvihill, SEO Manager interviews Matt Kluemper, Web Design Manager and Dustin Steller, Senior Web Designer on best practices for redesigning your website.


Newsletter Archives

2011 Marketing Matters